Auditing and Rebuilding a Link Building Strategy
A lot of SEO teams build links without a clear picture of what they already have. They accumulate backlinks over time from various campaigns, then wonder why rankings are not responding the way they expected.
Starting with what exists
Before planning new link acquisition, you need to understand the current profile. This workshop begins with a structured audit process: identifying toxic or low-value links, spotting patterns in anchor text distribution, and mapping link gaps relative to competitors.
We use SERP analysis to benchmark what a target page actually needs in terms of link volume and domain diversity. This gives you a concrete acquisition target rather than a vague goal of getting more links.
Building a repeatable plan
The second half of the session focuses on translating audit findings into a prioritized action list. Which pages need links most urgently? Which link types make sense for your niche? How many new links per month is realistic given your team size and budget?
Participants work through a real site example during the session and leave with an audit template they can apply immediately to their own projects.
Bring your own site data if possible. The session is more useful with a live example.Full description
A lot of SEO teams build links without a clear picture of what they already have. They accumulate backlinks over time from various campaigns, then wonder why rankings are not responding the way they expected.
Starting with what exists
Before planning new link acquisition, you need to understand the current profile. This workshop begins with a structured audit process: identifying toxic or low-value links, spotting patterns in anchor text distribution, and mapping link gaps relative to competitors.
We use SERP analysis to benchmark what a target page actually needs in terms of link volume and domain diversity. This gives you a concrete acquisition target rather than a vague goal of getting more links.
Building a repeatable plan
The second half of the session focuses on translating audit findings into a prioritized action list. Which pages need links most urgently? Which link types make sense for your niche? How many new links per month is realistic given your team size and budget?
Participants work through a real site example during the session and leave with an audit template they can apply immediately to their own projects.
Bring your own site data if possible. The session is more useful with a live example.Programme outline
Workshop Agenda
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Profile audit basics
Exporting and reviewing backlink data from tools like Ahrefs or Semrush. What to look at first.
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Identifying problem links
Spotting unnatural patterns, over-optimized anchors, and links from irrelevant sources.
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Competitor gap analysis
Finding link sources your competitors have that you do not, organized by opportunity type.
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Setting acquisition targets
Using SERP data to estimate how many links a page needs to compete.
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Prioritization framework
Ordering your link building activities by expected impact and resource cost.
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Template walkthrough
Using the provided audit template on a live site example with group input.