Domain — Montréal, QC

Link building, taught clearly.

Structured online lectures for every experience level
Rooted in local educational standards and community context
No shortcuts — just practical knowledge that holds up

Domain team working on link building curriculum in Montréal office

Domain online lecture session on link building strategy

Lectures designed for real-world application, not textbook theory.

A platform built from actual search experience

Background: Domain started in 2016 when a small group of Montréal-based SEO practitioners couldn't find a structured course on link acquisition that wasn't either vague or riddled with outdated tactics.

What changed: Rather than adapting existing curricula, the team built a lecture series from their own client work — audits, outreach logs, disavow files, the full record. The result is a body of material grounded in what actually happened, not what should have worked in theory.

Where we are now: Domain operates as a digital learning platform serving city residents across Québec and beyond, with content aligned to regional educational expectations and delivered entirely online. Every module is reviewed when Google updates its guidance — which, in link building, happens often enough to matter.

8+ Years of curriculum refinement

14 Structured lecture modules

QC Regionally grounded content

How the curriculum is structured

Sequential delivery — each concept depends on the previous one

Before: common misconceptions

                –Guest posting on any DR 30+ site
              
                –Anchor text stuffed with exact-match keywords
              
                –Link velocity ignored — 40 links in one week
              
                –No topical relevance considered
              
                –Outreach sent from generic email templates

After: what the lectures cover

                +Qualifying prospects by traffic, relevance, and editorial standards
              
                +Anchor text ratios based on natural link profiles
              
                +Acquisition pacing that reflects site authority stage
              
                +Topical clustering and entity-based relevance signals
              
                +Personalised outreach frameworks with real response data

Sequence matters: Listeners who skip foundational modules on link quality criteria consistently struggle with the outreach and prospecting material later. The lectures are built to be taken in order — that is not an accident.

Each session includes worked examples pulled from real audits: anchor text distributions, disavow file reasoning, outreach reply rates at different personalisation levels. The figures are specific because the cases are specific.

01 Link quality assessment — what separates a useful link from a liability
02 Prospecting systems — identifying targets without wasting outreach budget
03 Outreach mechanics — writing, sequencing, and reading response signals
04 04 Profile monitoring — tracking link health and managing removals

Peoplebehind Domain

A small group of practitioners who teach what they've done — outreach specialists, technical SEOs, and one former journalist who handles the writing modules.

Rafaëlle runs the outreach and prospecting modules — 9 years in technical SEO and link acquisition.

Rafaëlle Deschênes

Lead lecturer, link strategy

Olivier built the curriculum architecture and leads technical SEO content across all modules.

Olivier Tétreault

Curriculum design, technical SEO

Sequential lectures

Each module builds on the last — no jumping ahead, no orphaned concepts.

Reviewed content

Modules are updated when algorithm guidance shifts — not on a fixed annual schedule.

Local relevance

Content references Québec educational standards and regional digital market conditions where applicable.

Honest scope

Results from link building take months, not days. The lectures don't pretend otherwise.